Jose Thomas began his entrepreneurship at the young age of 17. Born in Cochin, India as the 10th child of O. C. Thomas, partner of Choice Canning Company, he entered the family seafood business on the demise of his father.
In 1979 he commenced operations of Choice from leased premises after his brothers retired from partnership. He not only opened an office in New York but also set up India’s first state-of-the-art shrimp processing plant using IQF technology, exporting ready to eat shrimp for leading US companies. He went on to set up a modern seafood processing plant at Nellore, Andhra Pradesh for Value Added Products.
On the shipping front, he added many a new shipping line to his fold, Maldives Shipping, US lines, Ceylon Shipping Corporation and was appointed the South India Agent of Hyundai Merchant Marine , the Korean shipping giant and is also the South India agent for Jindal Waterways Ltd.
In 1990 he was inspired to promote quality education and thus began Choice School at Tripunithura, Cochin. It is now one of the highest ranked educational institutions in India with alumni that stud the domestic and international arena in all walks of life.
A setback in the failure of launching Choice Airlines, a private airline set him thinking and he decided to use it as a stepping stone to something bigger- ‘Tastee Choice’, a retail brand across the United States. Tastee Choice offers Value Added Products as well as Meal Kits and is now one of the most popular brands, overrunning close competitors within a year of operations.
His Choice Constructions introduced the concept of High Rise living and Gated Colonies with prestigious projects like Choice Towers, Choice Park, Choice Village and now Choice Marina and Choice Paradise, which has the distinction of being the tallest building in South India with 40 floors.
An ardent lover of music and the arts, Jose Thomas pays tribute to performers and performances through JTPac- the Jose Thomas Performing Arts Center which saw in its very first year of inception, great names like Pt. Ravi Shankar, A.R. Rehman, Danseuse Shobhana, Osi Bisa, Ustad Amjad Ali Khan and many other luminaries from all over the world perform. JTPac continues to entertain audiences with sterling performances.
Jose thomas and his wife Elizabeth are the proud parents of 5 children, Priya, Thomas, Divya, Jacob and Elsa. Not one to rest on his laurels, the effervescent Jose Thomas has much more in store. Watch this page!